Pharmacist-curated Korean skincare · Egypt

Every batch has a code. Every routine has a reason.

Licensed pharmacists choose, batch-verify and explain every product, then recommend the right routine for you.

We read the whole label, not just the front. Betaine Salicylate a mild BHA, rinsed off: gentle, not a treatment

Our brands

Korean brands, pharmacist-checked.

Every brand on our shelf comes with import paperwork and is checked batch by batch.

The products

Chosen, not collected.

Every product earns its place. Shown in the order you would use them: cleanse, treat, moisturise, protect.

See all products

Layering

Thinnest to thickest.

Cleanse first, treatments next, then moisturiser and sunscreen. Within that, go from the lightest texture to the richest, so each layer can reach your skin.

Show routine for
  1. COSRX Low pH Good Morning Gel Cleanser Gel · rinsed off
  2. medicube PDRN Pink Peptide Serum Serum
  3. EQQUALBERRY Deep Cera Bakuchiol Plumping Serum Serum
  4. Arencia Vitamin C Booster Shot Cream
  5. Dr.Althea 345 Relief Cream Cream
  6. Beauty of Joseon Relief Sun Sunscreen, last

Egyptian skin focus

Egyptian skin, specifically.

Not “Arab skin” in general. Our sun, our water, our daily routines.

A pharmacist’s note

The average natural pH of the skin’s surface. Healthy skin is slightly acidic.

Egyptian sun

In Cairo, the UV index stays high for six months of the year, including three months rated very high. Outdoors, reapply sunscreen every two hours.

Egyptian water

Tap water in Fayoum measured slightly alkaline (average pH 7.25–7.64) and hard, at about 164 mg/L. Hard water leaves more cleanser residue on skin, while healthy skin sits near pH 4.7. Its link with eczema is still uncertain.

Under the hijab

Pressure and friction, including from clothing, can trigger breakouts in acne-prone skin. Dermatologists have published hijab-specific care advice, and we refer you to one when a breakout needs treatment.

Ingredient transparency

Four actives, explained honestly.

What each one does, what it can’t do, and how long to wait.

Bakuchiol

In EQQUALBERRY serum

Does
At 0.5%, it matched 0.5% retinol on wrinkles and dark spots in a 12-week trial, with less stinging.
Can’t
One small trial, of a cream. Promising, not a guaranteed retinol replacement.
Timeline
Measured at 4, 8 and 12 weeks. Judge it at 12.

Ceramides

In EQQUALBERRY serum · Dr.Althea cream

Does
Part of the lipid “mortar” between skin cells that slows water loss.
Can’t
Supporting your barrier is not treating eczema. That needs a dermatologist.
Timeline
Comfort can come quickly; judge barrier changes over weeks.

PDRN

In medicube serum

Does
A DNA-derived ingredient studied for skin repair, sold as serums and injectables.
Can’t
Topical PDRN is milder than injectables. Its molecules are 100 to 3,000 times larger than the ~500 Dalton size that crosses skin easily.
Timeline
We found no reliable timeline for topical PDRN, so we won’t invent one.

Vitamin C

In Arencia booster

Does
In trials, topical vitamin C smoothed skin and lightened pigmentation.
Can’t
Arencia’s “pure vitamin C” is listed at 10 ppm. The work is done by a 5% derivative, and derivatives vary.
Timeline
Long-term use may be needed for visible change.

Ordering

How ordering works.

  1. Choose a product and size.

  2. Tap “Order on Instagram”: we copy your order, you paste it in our chat. You can also order through Facebook.

  3. Pay a 30% deposit by InstaPay or a mobile wallet to confirm. The rest is cash on delivery.

  4. Inspect your order at the door before you accept it.